Getting people and brands on the same page.
Here’s what’s happening
Too many campaigns are guesswork. Too many messages are piled on. Too many teams are siloed. Too many creatives are making stuff up. Too many egos are fragile. Too many cooks are in the kitchen. Too few people are rolling up their sleeves. Too few ads are making an impact. Too few stories are actually sticking. Too few brands know their audience. Too few people give a hoot about brands.
Here’s what helps
Symmpatico is a brand and creative consultancy that provides brand strategy, creative direction, and content creation that breaks down the barriers between people and brands. By better understanding audiences, clarifying messages, and optimizing brand moments, Symmpatico empowers companies to better align with audience and cultural relevance (symmetry) and create brand experiences of shared interest and connection (simpatico).
Symmetry + simpatico.
People and brands on the same page.
That’s Symmpatico.
Here’s more background
Symmpatico is the brainchild of Bryan Cummings; senior creative executive, brand marketer, and video storyteller. With over 20+ years in marketing, advertising, and broadcasting, Bryan brings a background of helping senior marketing and business leaders achieve greater results and inspire customers and teams along the way. See more at bryancummings.work.